Selection Criteria

Cover Letters

We are able to work with most position descriptions. This include technical, professional and executive positions. We are specialists in completing Cover letters and Selection Criteria for Government and academic Statement of Selection Criteria. 

  • Selection Criteria

We start with a well-crafted cover letter designed to instantly draw the reader to your skill set and matching them to the selection criteria of the position.

  • Unique Positioning

Next, you cover letter is formatted and crafted in a style that compliments your professional resume. It is tailored to the position and displays your unique skill set to the reader.

  • Compelling

Finally your cover letter will highlight your suitability for the role. It will provide a compelling reason for the reviewer to go on to read your professional resume.

How It Works

The Cover Letter or Selection Criteria is a 2 stage Process. 

1. During the booking process you will need to send your resume, and the job advertisement (or position description) you are interested in applying to. 

2. You meet with your coach either face to face or via phone or Zoom/Skype (if more convenient) to discuss the position and the position and the selection criteria.


Book your service

1. Click "Book Now" to select your service. 

Then, during booking process...

2. Attach your current resume 

3. Decide a convenient time to discuss the position.


Confirm your requirements

 Your coach will contact you within 24 hours to confirm your booking and requirements.


Choose a location

Choose from 3 convenient locations near you to meet in person. You can even meet via Skype or Zoom or via phone if that is more convenient. 


Get started! 

Meet with your career coach to start your session. Get the confidence you need to succeed! 

Read What Satisfied Customers Have To Say

Selection Criteria

Peter exceeded my expectations...

I was required to complete a statement of selection criteria when I applied for a position at a research laboratory for an elite University. Due to urgency of my current work load, there was no way that I was going to be able to prepare the document in time.

It required someone who had the ability to understand and write about engineering at a post graduate level - and it needed to be completed by the weekend (and it was already Thursday)!

Peter met with me over a coffee where we discussed what I do, the selection criteria and my relevant accomplishments. Peter kept in touch, whilst writing up, clarifying everything to make sure it was correct.

Not only was he able to get it done by my deadline but what he wrote was fantastic. Couldn’t have done it without you! Great Job! Thank you Peter, You exceeded my expectations!

MOHSEN GHASEMI  //  Mechanical Engineer

I can highly recommend Peter...

Peter originally sent me a LinkedIn request asking me to add him to my contacts list and I accepted this earlier this year. I did not make any personal contact with him at first but I was very interested in how he was helping both with guys and girls in their later stages in life about getting a new job.

After being made redundant from my last job and being out of work for quite some time I made contact with a phone call and we both met up in Leederville WA for a coffee.

I spent some great quality time with Peter and I discussed my work history with him and he took notes and has been able to give me a very professional resume as well as a fantastic covering letter that I can use.

I can highly recommend Peter for the help that he has given to me.

RICHARD TRELOGGEN  //  Account Executive

Get Started Today!

In today’s hyper-competitive job market, it’s more important than ever to stand out from the crowd.

  • Expert Marketing Coach
  • Turn your resume and social media profile into your own powerful personal brand
  • We emphasises your skills and experience
  • We work with you to make you stand out from the crowd
  • We highlight your greatest strengths
  • We make you stand head and shoulders above the rest of the field

100% Satisfaction Guarantee

We do our best to give you everything we can help get you where you want to go. However if you are not totally satisfied after your first coaching session,  just send us a message and we'll refund your money, no questions asked.

Cover Letter - Entry

This is for recent graduates or professional with less than 2 years’ experience as well as those wanting to stand out from the crowd. 

Completed at the same time as you get your resume



  • 30-minute Chat in Person, Phone or via Skype (depending on location)
  • Review of your job application documents
  • 2 Selection Criteria - refer below for additional criterion.
  • Up to 2 rounds of edits
cover letter - professional

Individuals without management experience. People with 2 – 10 years of professional experience. Solid performers looking to advance, possibly to a management role. 

* Completed at the same time as you get your resume



  • 60-minute Chat in Person, Phone or via Skype (depending on location)
  • Review of your job application documents
  • 3 Selection Criteria - refer below for additional criterion.
  • Edits until you are happy with the results.

Frequently Asked Questions

Q: How long does it take to start working with you?

After you book a session, we will confirm the booking and be connected to you via email by the next business day (check your junk mail). You are welcome to call us as well (the number is on the website).

Q: How long does it take to complete the written coaching services: Resume, Resume + LinkedIn, and Cover Letter Writing?

Typically, it takes 5 business days to complete your resume, cover letter and LinkedIn profile, depending on your schedule, my schedule, and how many rounds of edit are required.

Q: What is involved in getting the written coaching services: Resume, LinkedIn, and Cover Letter Writing?

There are 2 stages to the process. Reviewing your job search marketing documents, and a meeting to review your work experience and accomplishments

1. Once you have booked your written coaching service, you will send me your resume, cover letter and an example of a job advertisement or position description you have applied to (if available).

2. We will then arrange a face to face or a zoom meeting to discuss your work experience and accomplishments.

Q: How long does it take to complete the selection Criteria services? 

This will depend on the number of criteria required. We start with a 1- hour meeting, either face to face or via zoom.   Typically, it takes 3-5 business days to complete, depending on your schedule, my schedule, and how many rounds of edits are required.

Q: Where do you coach?

I coach in person, face to face in Perth or globally via Zoom or Skype so regardless of where you are located, we can work together.

Q: When are you available?

I am available on week days from 8am – 6pm Australian Western Standard Time. Depending on your schedule, and my availability, I may be able to open up an extra evening for you, if required.

Q: How long are the sessions?

Coaching sessions are usually 60 minutes, however they may be a little longer or shorter depending on how the session progresses. There will be exercises for you to complete or actions to take in between sessions.

Q: How many sessions will I need?

You will find a range of coaching packages on my website with the number of sessions in each package. We will work through a structured process to cover what is most important to you. We can add additional sessions if required on a session by session basis.

Q: How frequently do we meet for coaching sessions?

We usually work together once a week but it will depend on which phase in the process you are in. For example, if you are going for an interview in the next week, you may wish to go through those interviews before our next session, in which case it may be 2 weeks before we have our next coaching session.

Q: Do I have to do anything between sessions?

Towards the end of each coaching session we will agree upon actions that you will need to take to move you forward in the coaching process. Depending on the phase you have reached, there may be exercises to complete, research to be done, activities to work through and a different approach to try in order to be well prepared for our next session. The aim is to ensure your progress during and between sessions.

Q: What can I expect after completing a career coaching program with you?

Every client I’ve worked with has had a positive experience. Many have transitioned into new careers, some into different industries, some into different job functions. Quite a few have transitioned into a completely new career, others have transition to entrepreneurship.

Q: What if I can’t attend a scheduled session?

That is no problem at all – you will need to let me know 24 hours in advance and we will reschedule that coaching session.

Q: May I call you between sessions if I have a question?

Yes, absolutely. I am here to support you and I am happy to provide support and encouragement between sessions if you have a question about a challenge at no additional charge.